Friday, July 5, 2013

THE STORY SO FAR: PART 307: FRIDAY

OCCASIONALLY, I FEEL LIKE AN ANT—ENTIRELY INSIGNIFICANT IN THE CONTEXT OF THIS VAST WORLD. BUT THE GOOD NEWS IS THAT ANTS ARE NOTHING IF NOT DETERMINED—AND ARE SURVIVORS

ALSO, I’M AN ANT WHO WRITES, AND LOVES TO WRITE—AND THAT BALANCES THINGS OUT

To be fair, I don’t normally feel like an ant. I’m a little large, for starters, and decidedly shaggier (especially when, as now, I need my hair cut and beard trimmed—more like an anteater) but I shrink to ant mode when I read something like the following. It came from a mailer from a company called HUBSPOT and was written by a talented lady called Jessica Meher.

22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code.

That day, the first ever website was born.

While the website was basic at most, it was the just the start to connecting millions of people to endless amounts of information.

Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created.

For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. But not all websites are created equal. Out of the millions of websites we've analyzed through MarketingGrader, 72% received a failing grade of 59 or below (Tweet This Stat). Yikes!

What made me say “yikes!” was the statement that there are 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created.

Given such staggering competition, how presumptuous to believe that anyone would read my output. But, hell, I’m an ant—and since when did ants worry about such things.

We just go about our business regardless—and my business just happens to be writing!

 

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