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|"Of course, I started with a Business Plan."|
Department of Bifurcated Writers, Conflicted Authors & Business Planning
We creative types have a tendency to think of ourselves as somehow apart from the commercial world. We have the notion that whereas business people spend their days doing things that are socially dubious, in pursuit of no higher goal than material gain; we authors, painters, movie makers and the like, are out there pushing the envelope of creativity, wisdom and beauty – while not only entertaining the over-salaried and their wage slaves, but illuminating the human condition into the bargain; and, hopefully, making a buck as well.
In short, we – the under-appreciated and seriously unrewarded – seekers of a higher truth - tend to think of ourselves as the antithesis of business people and, just perhaps (though we mightn’t say this publicly), superior.
Let me cross my fingers: Needless to say, I am too high-minded to ever having been guilty of such intellectual arrogance, but I will admit that for much of my life I have been conflicted about the relationship between commerce and creativity.
Department of Epiphanies and Sudden Flashes of Insight
I certainly prefer to think of myself as a writer but recently, while planning to re-enter the writing arena – perhaps sparked off by the most intensive period of work in my life, and arguably the most enjoyable into the bargain – I have had an epiphany: Not only do I like many aspects of business, but I am convinced that we creative types could learn a great deal from the business world – and vice versa.
In fact, in relation to the latter, I feel that U.S. business is far too important to the community be left to the speculators and dealmakers who currently seem to have a lock on that sector, and would benefit enormously from leveraging that underused asset, American creativity.
Creativity, when you think about it – and you should think about it – is all about adding value in an innovative way – and is about as entrepreneurial as you can get.
I will be pursuing this theme later, but for now, let me just say that, apart from producing works of originality and genius, we writers might be well served if started off by writing ourselves a Business Plan.
“OVERKILL!” I hear you shout; or maybe the Big One has finally hit Seattle.
No. If you don’t where you are going and have determined how to get there, it is exceedingly unlikely you will succeed.
Friends, fellow authors, creative types and related crackpots, oddballs and misfits, planning can be a creative activity too.