Apparently U.S. mobile ad spending now accounts for more than 22% of all U.S. digital ad spending—and it was less than 3% as recently as 2010.
The digital world is hard to keep up with these days. E-books looked to be taking over publishing, but their growth slowed dramatically 2013 (and hardback sales actually increased).
It will be particularly interesting to see book market figures for all 2013.
E-READERS V TABLETS
Another matter I’m curious about will be the effect of tablets on reading habits. Tablets seem to dominating the market—but you can do a great deal more than read on a tablet. Will multi-media suppress reading, or will reading thrive on tablets as well?
Tablets are generally considered to be less than idea for sustained reading because of glare. On the other hand, you can set up a tinted background on a tablet which cuts the glare considerably.
Overall, I expect to see the reading quality of both e-readers and tablets to improve considerably over the years—but I doubt e-readers will vanish. They are likely to retain the price advantage. So will reading. Multimedia is just more expensive to produce.
But a lot of multimedia is free!
Same situation with the written word.