Friday, March 14, 2014


What do I wear in bed? Why, Chanel No. 5, of course.

Marilyn Monroe

Many years ago, I formed a little club called THE WHY CLUB to discuss the great issues of our time—and hopefully come up with solutions. It was also an excuse to have one really good meal a month in one of the best hotels in London, England. The hotel in question was the Connaught, an impressively stylish place in Mayfair, with prices to match—just a couple of blocks away from the U.S. Embassy.

It is the kind of place where royalty, the most senior politicians, the ultra rich, and movie stars stay if they want to be discrete—and, suffice to say, we had a lot of fun there.

Many of the women were so drop-dead gorgeous it was hard to concentrate on either one’s smoked salmon or saving the world. Those were the days…

I was reminded of THE WHY CLUB when I ran across a reference to the WHY Code at

What is the WHY Code? Let me answer in the site’s own words:

The WHY Code - a fundamental code of knowledge

The WHY Code is a form of knowledge representation - readable by both humans and automated processes. The representation for human consumption is a type of cognitive map called a WHY Map.

The WHY Code help users:

  • Better externalize, document, and share knowledge
  • Better orchestrate an organization
  • Better search and navigate information
  • Learn faster and more effectively

The WHY Code improves on conventional text, conventional process maps, and other methods in helping users achieve the above goals. It provides simplicity and clarity. It helps avoid ambiguity and verbosity. It enables users to discriminate between those that know and those that don't. It's focused on the fundamental learning questions WHAT, HOW and WHY.
Because of it's simplicity and power, the WHY Code can act as a standard protocol for knowledge codification and sharing.

There is a lot more—and its fascinating stuff! Fundamentally, it is a communication methodology which is just up my alley. And it it incorporates things called WHY Maps.

How cool is that!

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