Wednesday, December 1, 2010


William Butler YeatsCover of William Butler Yeats
Department of Concern About Ireland and Wild Geese
It appears that the Irish economy has been tossed a lifeline but on terms which are harsh in the extreme. 

I feel that other solutions could, and should, have been found, and that this standard government reflex – as implemented in quite a number of countries from the U.S. to the U.K - of saving banks at the expense of the population is a fundamentally flawed approach. 

The financial community should not be immune from the normal fate which results from insolvency.

I look forward to writing about that subject in the future, but my main focus right now has been to wonder what, if anything, the Irish diaspora can do to help. In fact, I have come to the conclusion that this disaster may be turned into an opportunity. Ireland was headed into becoming a singularly unpleasant place. 

With luck, new leadership and application, it may now head in a sounder direction.

Marshall Aurerback – wrote a fine column on the Irish tragedy on November 29 2010 and finished it off with some poetry from W.B. Yeats. Let me quote:

“As always, leave it to the Irish to come up with the most poetic response to the crisis. True, W.B. Yeats did not live to see this disaster, but his passionate “September 1913” does evoke the tragedy of today’s Ireland and the futility of the current policy responses for their people (and beyond):

Was it for this the wild geese spread
The grey wing upon every tide;
For this that all that blood was shed,
For this Edward Fitzgerald died,
And Robert Emmet and Wolfe Tone,
All that delirium of the brave?
Romantic Ireland’s dead and gone,
It’s with O’Leary in the grave.

Graves that might soon include not only the O’Learys, but also the Garcias, Texeiras, Moreaus, and Schmidts if a more rational course of action throughout the euro zone is not adopted soon.

Marshall Auerback is a Senior Fellow at the Roosevelt Institute, and a market analyst and commentator.”

Department of Amazingly Interesting Websites
Junta42 are all about content and they practice what they preach.  Here is an example from founder Joe Pollizi’s blog on that site. Junta42 are all about linking those who need content with the talent that can provide it – and they seem to know exactly what they are doing.


“The following is compliments from my friend Sage Lewis. A good reminder for everyone in marketing.
  • 80% of all Internet users go immediately to a search engine when online. 
  • 30-40% of users click on the first organic listing. 
  • 62% of search users click a link on the first page of search engine results.
  • Years to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.  
  • 77% of search users choose organic over paid listings when searching, 67% choose organic search when purchasing. 
  • 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value. 
  • If Facebook were a country, it would be the world's fourth largest, between the United States and Indonesia. 
  • The fastest growing segment on Facebook is 55- to 65-year-old females. 
  • Social media has overtaken porn as the number one activity on the Web.
What makes all this work? Consistent and compelling content marketing.”

End of extract.

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