Only those who attempt the absurd, will achieve the impossible.
M.C. Escher
I found this on the fridge door of a friend I helped to look after as she was dying of cancer. She lived up to it.
V.
There are some truly excellent companies in the helicopter business—Boeing, Sikorski, Bell, Airbus Helicopters (Eurocopter renamed) and Augusta Westland being examples. Yet a Swiss startup called MARENCO is attracting a great deal of attention with its SKYe SH09. In fact, it has already attracted 51 orders even though it hasn’t flown yet.
Why is it making such an impact? Essentially, it is an example of refining a product in such a way that although nothing, in itself, seems drastically new—yet the totality is exceptional. The Swiss do this kind of thing rather well; and, what is more—even though they are a high wage economy—the sticker price of $3.25 million is highly competitive.
This is a perfect example of how high-wage Northern Europe companies can—and do—out-export us. Maybe instead of squeezing the wages of American workers down—U.S. management should try working with them. It’s called ‘codetermination’—and it works. That is another word for working cooperatively. Union bashing is management by oppression and people work best when they buy into something. As Winston Churchill so rightly remarked: “Jaw, jaw, jaw is better than war, war, war.”
Commonsense, one might think.
- 2.5 metric ton class
- Carbon fiber body
- Exceptional visibility
- Exceptional hot and high performance
- Shrouded tail rotor
- Low noise signature
- Seats 5-8
- Two sliding side doors and clamshell door at rear.
- Fast cruise speed of 270 km/h (145 knots)
- Excellent range of over 800 (430 nautical miles)
Deliveries are expected to begin in 2017.
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